How to avoid paying VAT on Facebook Ads and Google Ads with an intra-EU VAT number

Facebook (Meta Platforms Ireland Ltd) and Google (Google Ireland Ltd) invoice from Ireland. If you do not have a validated intra-EU VAT number, they charge you 21% Irish VAT that you cannot deduct.

What is the ROI?

The Register of Intra-EU Operators (Form 036, box 582) gives you a VAT number valid for transactions within the EU. Once registered and validated in the VIES system, Meta and Google invoice without VAT.

How is it booked?

The VAT-free invoice is recorded as an intra-EU acquisition of services. You self-assess the VAT (21%) and deduct it at the same time, with a neutral effect on the quarterly return.

How much do I save?

If you spend €1,000 a month on advertising, you stop paying €210 a month of non-deductible VAT. Over a year, that is €2,520.

At DPL Asesores we process the ROI registration in 48 hours. Request it.

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